hiessēnce Brings Its Experience Studios to Cebu with Openings at SM City Cebu and SM Seaside

Lifestyle & Entertainment

Cebu shoppers can now walk into a hiessēnce store. The fragrance lifestyle brand opened its Experience Studio at SM City Cebu on October 20 and a second studio at SM Seaside on October 24, its first two locations outside Metro Manila.

The Cebu openings follow the September launch of hiessēnce Experience Studios at SM Podium and SM Megamall. Customers in Cebu who already knew the brand through its products and digital channels now have a place to see the diffusers, smell the collections, and compare them in a single visit. For those meeting hiessēnce for the first time, the studios are an easy introduction to how the brand approaches scenting a home.

Choosing a scent by how a room should feel

Home fragrance is difficult to buy from a description. The notes on a label say little about how a scent will fill a bedroom or greet guests at the door. The Experience Studios are set up so customers can smell each fragrance for themselves and talk it through with the hiessēnce team.

The team starts by asking how a customer wants their space to feel. Someone looking for something fresh and understated will be guided differently from someone who wants a room to feel warm and comforting, floral and expressive, or rich and sophisticated. Once the scent is settled, the team helps match it with a diffuser that suits the space.

Diffusers built to be part of the room

hiessēnce designs its diffusers to sit in plain view. The range runs from compact tabletop pieces to standing units made for larger rooms, in forms and finishes chosen to work with different interiors and scenting needs.

Two fragrance lines go with them. The Europe Collection draws on the character of European destinations and turns those impressions into scents for personal spaces. The France Collection is made with raw materials sourced from Grasse, France, a region known worldwide for its perfumery heritage.

The brand grew out of an appreciation for European culture, travel, design, and the people met along the way. Behind every product is the view that scent shapes the mood of a space as much as its smell. A fragrance can help a home settle down at the end of a long day, make a gathering feel more welcoming, or give a personal corner a character of its own.

Two studios in Cebu

At SM City Cebu, the hiessēnce Experience Studio is on the Upper Ground Level of the North Wing, across from Jo Malone London and Estée Lauder. At SM Seaside, it is on the Upper Ground Level of the Mountain Wing, near Parfois, H&M, and Mango.

Both studios carry the brand's diffusers and its Europe and France collections, and both offer personalized recommendations from the hiessēnce team.