End of an era as MTV music channels to go off air

International

MTV, once the global symbol of music television and pop culture, is officially ending its decades-long run as a hub for music programming.

Paramount Global confirmed that all remaining MTV-branded music channels—such as MTV Music, MTV 80s, MTV 90s, Club MTV, and MTV Live—will go off air by December 31, 2025.

The decision marks the end of an era for a network that redefined how audiences experienced music.

Since its launch in 1981 with the iconic line, “Ladies and gentlemen, rock and roll,” MTV transformed music videos into mainstream entertainment and catapulted countless artists to superstardom.

Over the years, MTV became synonymous with cultural milestones—from Madonna’s groundbreaking performances to Michael Jackson’s Thriller—bridging music, fashion, and youth identity.

However, the rise of streaming platforms and social media gradually displaced MTV’s dominance. As audiences shifted to YouTube, Spotify, and TikTok for their music fix,

MTV redirected its focus toward reality TV, introducing popular franchises like Teen Mom, Geordie Shore, and The Challenge.

The phaseout will start in the UK and Ireland before expanding to other European territories, including Germany, Austria, Poland, and Hungary.

Paramount said the flagship MTV HD channel will remain active but will concentrate solely on reality and lifestyle entertainment.

Industry analysts say the move reflects the long-anticipated evolution of music consumption. With the digital age offering instant access to millions of songs and videos, traditional music television has struggled to stay relevant.

Despite the change, MTV’s influence remains undeniable. It shaped not only music trends but also global youth culture, inspiring generations to express themselves through sound and style.(Xienderlyn Trinidad, USJ-R Comm Intern)